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Therefore, UK businesses with an international presence, as well as marketers in local businesses across the globe, need to ensure that their skills are up to date to realise the opportunity that Brexit affords international trade. The course equips marketing leaders overseas with the skills to open up and develop new markets for their products and services. To learn more about the programme, click here.

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Workforce of the future. To thrive and prosper in this world, you need to be flexible and…. Learn more. Managing three generations in the workplace. Ask Seller a Question. Publisher: Butterworth Heinemann. Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results.

It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered.

Creating a Strategic Marketing Plan

The world renowned authors also tackle key organisational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organisation development stages; marketing orientation.


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Marketing Planning for Services is for marketers in the service sector and students of marketing. He undertakes research, gives keynote presentations, runs workshops and consults globally in CRM, relationship marketing and customer retention strategies.

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Marketing Planning for Services (CIM Professional Development)

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Revised CIM Diploma in Professional Marketing | Professional Academy

About this Item The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Binding: Paperback Book Condition: Good. About this title Synopsis: Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results.

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